In a world that’s shrinking due to globalisation, it’s easy to want to hide behind the safety of familiar surroundings. The colleagues we know, the buyers we know, but do you know that there are so many opportunities out there? A world where globalisation is not a threat, but an opportunity.
This book explains the challenges and benefits that businesses, especially MSMEs, can take if want to be brave and start to tap into the global market. This book discusses various theories and facts in the field about MSMEs’ efforts to go international. The book also presents several strategies for entrepreneurs, whether they are advanced or beginners, to start their journey to the global market.
Whether you are an entrepreneur, policy maker, observer, student, or just someone who cares about MSMEs, this book The Red Carpet for SME Goes Global can be the jump start for your curiosity.
